Decker “The Wine Guy”R
25 Years of Food and Beverage Experience -
started his experience in the beverage industry working for the #3 cola
company, RC Cola. After 10 years in local market management Craig was
sought out by the 7-Up company and assumed the role as Marketing and
Sales Promotion Manager. During
his 17 years in the soft drink industry he was fortunate to receive
training by some of the most respected beverage marketers in the
business. Craig received
extensive training in consumer buying habits and social purchase
After 7 years
with the 7-Up company, Craig was approached by Constellation Brands, now
the world’s largest wine company.
Craig was hired to market and promote wine brands in 9 states for
63 distributors. During his
3 years with Constellation Brands, Craig was part of the consumer
intelligence team creating many brands such as Arbor Mist and Mystic
Cliffs. This offered him
genuine insight into the purchase patterns of wine consumers, as well as
displaying the shortcomings of a very snobbish industry.
During the 3 years with the wine industry Craig expanded his
pallet by trying thousands of wine brands educating his tastes and
experiences similar to most of the every day consumers.
was seen weekly on the ABC Columbus TV cooking show “Keep Cookin”
with Host Jonathan Smith during this time as well.
While appearing for 4 years as co-host to the show, Craig enjoyed
expanding his cooking knowledge while taping and appearing in over 100
cooking episodes. “It was
a great experience to have the finest chefs in Columbus cook for me and
then pair wine to their fantastic meals.
It taught me a lot about the relationship between food and
wine,” Craig says.
the wine industry to pursue a wine shop in 1999. Unfortunately the
project never saw completion due to permit issues in Reynoldsburg.
Just two days after the project closed, Craig was approached by
Larry Clark, owner of Made From Scratch Catering, to bring his alcohol
expertise to Central Ohio’s largest caterer.
just one year, Craig’s new division “The Beverage Butler” was
generating over $150,000 dollars annually for Made From Scratch
Catering. Craig was asked
to take over the Sale’s Director position at Made From Scratch and
help retool the company beginning with the kitchen and then with sales
in 2002. Since then, Craig
has polished his food experience and shared his alcohol knowledge with
thousands of clients.
foundation as a beverage marketer has proved to be his biggest asset
during his current project “The Wine Guy”R
Wine Shop, which opened June 15th 2005 in Pickerington Ohio.
In January 2007 we moved our wine shop 100 feet to our current
location on Rt 256 and added The Wine Guy Bistro. Craig continues working
on expansion projects for The Wine Guy that include stores in
Pickerington, Gahanna and Dublin in 2009 as well as three consulting
projects in Worthington, Granville and now Clintonville.
He offers consumer-based approaches to Sales, Promotions and
Alcohol. This philosophy is apparent every time you talk to Craig about
wine and food. He is
convicted to promoting the belief that there is never a wrong choice
once you know what you like.
Job is to help people know how to explain what they like,” Craig Says.
Once you can answer that simple question, wine becomes a world of
discovery. Come to “The
Wine Guy”R Wine
Shop and see what a difference people make in you shopping experience.
Wine Guy Wine Shop & Bistro, The Wine
Guy and The Beverage Butler, are registered trade names owned by Craig